A common fallacy regarding email programs is that once you set them up, they are self-sustaining. That couldn't be farther from the truth. Make sure your email campaigns actually work as you'd like them to. Take these four steps. Read the full article at MarketingProfs
from https://www.marketingprofs.com/articles/2018/40294/four-steps-to-ensure-your-email-campaigns-work
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