Cold email is still an effective way of generating appointments and making new connections. B2B companies, in particular, can still send personalized, cold emails at scale. Here are cold-email principles you can use to create response-boosting outreach campaigns. Read the full article at MarketingProfs
from https://www.marketingprofs.com/articles/2019/41004/how-to-create-response-boosting-cold-emails-in-2019
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