In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach and one-to-one interaction... Read the full article at MarketingProfs
from https://www.marketingprofs.com/articles/2017/32972/how-to-use-personalization-to-shorten-the-b2b-sales-cycle
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