Companies that don't support messaging apps risk creating a negative customer experience--and having competitors fill the gap. A messaging app program, with chatbots or without, helps you be responsive to consumers in a way that humanizes the brand through conversation. Read the full article at MarketingProfs
from https://www.marketingprofs.com/articles/2017/32821/messaging-apps-for-marketing-drive-sales-with-chatbots-or-live-agents
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