The unprecedented growth of e-commerce has fundamentally changed the way consumers, and therefore marketers, think about retail--and marketing. Traditional experience models are no longer enough to serve and delight consumers. Let's see how lessons from e-commerce can help us reach today's customers. Read the full article at MarketingProfs
from https://www.marketingprofs.com/articles/2019/40839/four-things-marketers-should-learn-from-e-commerce
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