The next consumer powerhouse generation can be summed up in one letter: Z. Communicating with and marketing to this young audience of digital natives isn't easy. But it is possible--if you focus on their diverse subcultures. Here's how. Read the full article at MarketingProfs
from https://www.marketingprofs.com/articles/2019/40840/how-to-communicate-with-the-most-tech-savvy-generation-yet
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