Personalization. It's all the rage in e-commerce marketing. But the needed level of personalization isn't easy to achieve. The only way to get close is continual segmentation so that you can offer potential buyers the right message, at the right time, in the right channel. Read the full article at MarketingProfs
from https://www.marketingprofs.com/articles/2017/32815/personalize-your-marketing-with-deeper-customer-segmentation
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